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On a recent Thursday afternoon, the online website offered a telescopic forklift in Missouri, a round baler in Oklahoma and a travel trailer in Minnesota.

And that's just the beginning of the list of items on the online auction platform of Sandhills Publishing, the Lincoln-based company with the campus of attractive, energy-efficient buildings along Northwest First Street.

What started in 1978 as a single trade publication, Machinery Trader, in Webster City, Iowa, is now a global company focused on connecting buyers and sellers in the trucking, agriculture, construction, heavy equipment, aviation and technology industries.

The avenues connecting those buyers and sellers are always changing, but the main routes remain printed trade publications and online platforms.

“We have seen a large amount of growth in the last 10 years due to additions of new products, increasing technological advancements, and international expansion," said Nancy Paasch, chief administration officer. "I predict the same pattern growth continuing well into the future."

From northwest Lincoln, that growth curve stretches around the world. The services provided by Sandhills Publishing not only touch industries and customers worldwide, but Sandhills now has operations based out of Australia, Spain and the United Kingdom.

Closer to home, Sandhills Publishing just completed construction of a new IT building on the company's 68-acre Lincoln campus.

The 21,000-square-foot Binary Building opened in October with room for 122 employees, including a growing staff of Web, mobile and database developers, user interface designers and network administrators.

Like the adjacent data center built in 2012, Sandhills said the design of the Binary Building includes state-of-the-art technologies that increase water and energy efficiencies using features like light harvesting and motion sensors that control plumbing and electricity.

In December, Sandhills Publishing announced plans for another new building, its sixth in Lincoln since 1985. The new 42,000-square-foot Cyber Center will house 240 employee workstations, a reception area and cafe space, as well as classrooms and other training facilities. Construction is to begin soon.

The addition comes as Sandhills rolls out new websites and mobile apps, including RentalYard, an online marketplace for rental equipment; and, a website that provides contractors, farmers and others with equipment valuations based on real-time data.

If you end up buying or selling through its network of sites, you might end up also needing help from two more Sandhills Publishing platforms -- or

Sandhills has several other websites in the works, Paasch said, and the company is always hiring.

As the company's workforce in Lincoln has grown to 650, employee Marcus Minzel said energy around the buildings has surged as well.

“I feel that for what we do, it’s a great atmosphere,” said Minzel, a Lincoln native who began at Sandhills as an intern. “It makes it easier for us to get to know co-workers, being able to turn around and talk to someone, whether it’s the marketing or sales side.”

Providing professional customer service is always the key, even as Sandhills Publishing introduces new technologies and develops new products and services, Paasch said.

As the markets that Sandhills serves continue to expand and innovate, Paasch said Sandhills must do the same.

So even as the company expands its production room to handle new press and bindery equipment, its workers are customizing distribution models for each publication so that it's reaching the target reader.

That's a far cry from those early days, when the company founded by Tom and Rhonda Peed produced 20,000 issues of Machinery Trader that were then hand-labeled and dropped off at the local post office in a pickup truck.

“Sandhills will continue to grow and evolve as we have in the past,” Paasch said.

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