Step inside Wax Buffalo Pure Soy Candle Co. and you’ll quickly understand why scent is more than fragrance — it’s feeling, nostalgia and connection. Founded by Alicia Reisinger and rooted in heart, creativity and community, Wax Buffalo has become a beloved space in Lincoln where people come not only to shop but also to create small-batch, handmade products for the modern home.
How did Wax Buffalo get started?
Wax Buffalo began with Alicia’s desire to make something honest, beautiful and imperfect — in the most soulful way. Her journey started in her kitchen as she poured small batches of clean-burning candles infused with intention. Each scent was designed to capture a memory, a feeling or a place in time. What began as a hobby quickly grew into a passion-fueled business grounded in craftsmanship, storytelling and the belief that scent is a powerful thing.
What makes the store unique?
At Wax Buffalo, “there is no soul in perfection.” Scent, emotion and memory intertwine to create an intimate experience you can see, feel and breathe in. From their curated scent lines to the immersive Candle Lab and Small Bar, every corner invites guests to slow down, make memories and enjoy moments that linger long after the visit.
Photo provided by Wax Buffalo Pure Soy Candle Co.
What are the most popular products or services?
The Candle Lab is a must-visit destination that’s perfect for celebrations, date nights or simply trying something new. Guests can pour their own candle while enjoying a drink from the bar. Customer-favorite scents include Cinnamon and Clove from the winter line, one of Alicia’s earliest creations, as well as Sweet Tobacco and Blood Orange, available as candles, sprays, diffusers and more.
What makes shopping local at Wax Buffalo special?
Shopping at Wax Buffalo is deeply personal. Every candle is handcrafted by people who love this community. Visitors are greeted by name and welcomed into a space filled with stories, makers and genuine connection. It’s more than shopping — it’s belonging.
Ready to experience the magic of Wax Buffalo? Visit their Candle Lab and Small Bar at 4723 Prescott Ave., Lincoln, or online at waxbuffalo.com.
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