We only see some of it.
We see the maps showing where Nebraska coaches are out recruiting, the clever GIFs by staff members when a recruit does commit, the head coach using Twitter to acknowledge commitments or ask fans to attend a Friday Night Lights camp, or those instructional videos with NFL pros from wide receivers coach Keith Williams.
We see without question that Nebraska football has ramped up its social media game since the Mike Riley era began.
Bring up the subject to Andy Vaughn, Nebraska's director of football and recruiting operations, and you also quickly understand there's little randomness to the Husker messaging strategy.
The goal is not simply just to get a message out, but be consistent in what that message entails while not doing something just become someone else is.
Vaughn gave a lot of credit to Kelly Mosier, Nebraska's assistant athletic director for digital communications, for being able to tell staffers what social media concepts may be a flash in the pan, and what ideas might be worth pursuing to promote the Husker brand.
"We try to branch out and send out our message in different ways, but I think he's always there to say, 'Those are great ideas, but let's just make sure we keep this part of it consistent,' knowing the marketing secrets or the science behind it, the hashtags and the way we send stuff and talk about it. He does a great job of helping us keep that consistent,'" Vaughn said.
Whatever different social media platforms the Huskers use, Vaughn said the message never strays too far from stressing teaching and why coaches think Nebraska is a special place.
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You can try different things. Just make sure you're telling the same story.
To show you how detailed Husker staffers are getting in their communication methods with recruits, Vaughn said in the coming months there will be discussions about developing "a 75-week plan" of recruiting messaging "that carries a kid all the way through his junior year all the way through signing day."
Such a plan would be specific as to what a recruit receives and when, while making sure all the critical topics about the program and university are covered along the way.
"So that we cover every aspect of the program multiple times ... but everybody's on the same page," Vaughn said. "So when we go into a weekly meeting, (you say) these are the two or three main topics that we're going to hit this week. This is what you can expect to be in a guy's mail, this is what they're going to be getting on social media."
This, Vaughn thinks, will only help coaches in keeping to that consistent message with recruits.
Because they will know without hesitation what messages that kid has received in his mailbox or via electronic messaging from Nebraska that week. They'll know what to stress in conversations.
Quite a project to undertake, but seemingly a useful one.
"Because I think if you can really hammer those topics down and everybody's saying the same thing that week," Vaughn said, "it's only going to make the message stronger."