A home schedule that includes appearances from Ohio State, Wisconsin and Iowa no doubt helped. The hope that comes with a new quarterback, Tanner Lee, and defensive coordinator, Bob Diaco, can't hurt either.
Whatever the reasons, the renewal rate for Husker football season tickets is higher this year than last, according to Dianne Mendenhall, Nebraska's senior associate athletic director for development and ticket operations.
In 2016, season-ticket holders renewed at a rate of about 94.5 percent. This year, renewals are almost 1 percent higher than that.
While the specific number sold wasn't given, student ticket sales are on the same pace as they were a year ago.
"We are extremely pleased with both the renewal rate and student sales. They are definitely reflective of the energy that is surrounding our football program and the 2017 season," Mendenhall said.
Nebraska's sellout streak, currently sitting at 354 straight games, appears to be in a pretty safe space seven weeks out from the season opener against Arkansas State on Sept. 2.
Mendenhall said the Husker athletic department has now moved to single-game ticket sales. As is the norm, a few visiting teams will not use their entire visitor ticket allotments, affording Nebraska the opportunity to already start selling single-game tickets.
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Announced crowd attendance should change slightly from last year, however. While there were crowds of more than 90,000 for five of the seven home games in 2016, 90K could be hard to reach because seat-widening is continuing in portions of the stadium.
All of upper North Stadium, those seated in rows 80 and above, are going to have seats 22 to 24 inches in width now instead of 18 inches. Section 14 of South Stadium is also expected to have width increases from 18 inches to 20 to 22 inches.
Memorial Stadium's record crowd remains the 91,585 who showed up for Nebraska-Miami in 2014.
Senior cornerback Chris Jones was named to the Thorpe Award watch list on Friday. Jones joins offensive tackle Nick Gates (Outland Trophy) and kicker Drew Brown (Groza Award) as Huskers who have been highlighted so far this watch list season.
Out of Jacksonville, Florida, the 6-foot, 195-pound Jones excelled last season, with three interceptions and 10 pass breakups. He also had 37 tackles — 33 of which were solo. He had a key interception for a touchdown against Indiana that would later prove the difference in a 27-22 Nebraska win. He was named Big Ten honorable mention after the season.