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Do you have shopping memories of Hovland-Swanson?

Feel free to share them. “Nebraska’s fashion center” is our next Perfect Match Contest topic.

A half-century ago, Hovland-Swanson Department Store was one of the anchors of the downtown shopping scene. It occupied three floors when it opened its new downtown location in 1959 at 1230 O St., after 20 years at 1240 O St. Hovland-Swanson would later open a Gateway Mall branch in 1972.

Share your memories of Hovland-Swanson (no more than 150 words, please) by next Friday, April 24 and send to:

Mary Jane Nielsen

Attn: Perfect Match

NECO Security & Alarm

2900 S. 70th St. #330

Lincoln, NE 68506

The winning entry will be selected by Mary Jane Nielsen and appear in the May 2 Neighborhood Extra, along with contest photo No. 8. Each winning entry gets a free deck of “Greetings from Lincoln, Nebraska” playing cards.

Look for the Perfect Match Contest on alternating Saturdays in Neighborhood Extra.

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