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Nebraska teenager ‘Catfish Kolby’ catches store deals with fish bait product

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Kolby Nash, a 13-year-old from Weeping Water, just might be the catfish whisperer.

He began casting his line at 3 years old, pulling keepers from his neighborhood creek. Today, he knows all the best fishing spots in town — the parts of the pond that catch the “big ones” — and he uses his array of state-of-the-art poles to reel them in.

Catfish Kolby

Kolby Nash, known as “Catfish Kolby” by the locals, began selling his bait at gas stations three years ago. Now, his product is in 30 stores in three states, including Scheels in Lincoln.

But Kolby's secret, more than his equipment and decade of experience, is his tried-and-true fish bait: a sticky red concoction that he mixes by hand in his kitchen.

Known as “Catfish Kolby” by the locals, he began selling his bait at local gas stations three years ago. It started with a couple of jars. Then dozens. Then hundreds.

Now, his product is in 30 stores in three states, including the Lincoln Scheels.

Why is Catfish Kolby’s Cut Bait making such a sudden splash? The boy puts it simply.

“‘Cuz it works,” he said.

The young fisherman had no intention of starting a business when he created his first jar.

When he was 10, Kolby was enjoying a routine afternoon casting and catching when he realized he was out of bait.

So, he went home and scoured the cabinets for ingredients he knew the fish would find tasty, combining them in a mixing bowl.

The first go ‘round, not much happened. But the hiccup didn’t deter Kolby.

The next day, he added a few ingredients to the original recipe. And when he went back to the pond with his father, Brandon Nash, something strange happened.

“As fast as we could put it on him and his friend's hook, we were pulling catfish off,” Brandon Nash said.

Catfish Kolby had found the recipe for success. One of Brandon Nash’s friends suggested the young boy sell the product at the Weeping Water Express Lane. The five jars he provided sold out in an hour.

They swung by the next day to deliver more, and those sold out.

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Local fishermen began buzzing about the 10-year-old boy from town with the magic bait — so much so that other stores in the area began to call the phone number printed on the back of Kolby’s jars.

Louisville State Recreation Area, Wolf Tackle Shop, Casey’s General Store and Branched Oak Marina all picked up the product. Last year, Catfish Kolby sold close to 3,000 jars.

Even with his Scheels deal, his son doesn’t realize what he's building, Brandon Nash said.

“He doesn't understand how big that is, being 13,” Brandon Nash said. “I don't think he’ll ever understand that until he's older.”

The teen’s entrepreneurial venture has earned him local celebrity status.

He has 3,000 followers on Facebook and gets recognized around town. Strangers point at the boy, who used to have a distinct 14-inch mullet, and say, "That’s Catfish Kolby!"

With the mullet gone — he donated it to Wigs for Kids — he gets recognized less frequently. But kids around town still wear Catfish Kolby gear, and his loyal fans love to support his business.

But Kolby doesn’t want to be famous. He just wants to go fishing.

Catfish Kolby

Kolby Nash has 3,000 followers on Facebook and gets recognized around his hometown of Weeping Water. Strangers point at the boy, who used to have a distinct 14-inch mullet, and say, "That’s Catfish Kolby!"

“It weirds him out that people know who he is, and he doesn’t know who they are,” Brandon Nash said.

His neighbor and business advisor, Brittany Westover, said Kolby is a hardworking, humble teen.

“He's the kid that is always looking out for other kids, always caring about other people and how they're feeling,” Westover said. “He’s an all-around great, unique kid.”

She and her husband are business owners themselves and have given the Nashes advice as they’ve taken on the growing venture. The family friends have helped them learn how to market their product and expand into other stores, but the product works so well it hasn’t taken much convincing, she said.

She’s seen Catfish Kolby transform from a few jars at a roadside shop into an established business. The Nashes all work together to package and ship the jars. Sometimes Kolby enlists a few friends in exchange for some Catfish Kolby gear.

“The growth so far has been incredible,” Westover said. “I don't see it slowing down.”

When it comes to his newfound success, Westover said there is no one more deserving than outdoorsy, down-to-earth Kolby Nash.

“I don't know another 13 year old that works as hard as he does,” she said.

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Reach the writer at 402-473-7241 or jthompson@journalstar.com

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News intern

Jenna Thompson is a news intern who has previous writing and editing experience with her college paper and several literary journals. She is a senior at the University of Nebraska-Lincoln pursuing degrees in English and journalism.

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