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Lancaster Event Center has $40 million economic impact annually, report finds
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Lancaster Event Center has $40 million economic impact annually, report finds

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The Lancaster Event Center, with horse shows, farm shows, bull rides, dog shows, car shows, antique shows, Lego shows, the mother of all garage sales and more, adds about $40 million to the local economy.

What that means is, if the Event Center did not exist, Lincoln would have $40 million less in economic activity each year, said Amy Dickerson, the Event Center's managing director. 

The figure comes from an economic impact study completed by Eric Thompson, director of the Bureau of Business Research at the University of Nebraska-Lincoln.

There would be 531 fewer jobs. Local governments would get $1.3 million less in taxes, she said. 

This is the first economic impact study on the Event Center in its 17-year history, and is based in part on surveys with more than 800 people, including people who compete at the center, sell items there and watch events, Dickerson said.

Thompson presented an executive summary of the 2017 economic impact study to a joint meeting of the Lancaster County Ag Society and the Lancaster County Board last Thursday. The full report will be available near the end of the month.

Thompson was very conservative in the analysis, Dickerson said. He discounted most of the impact from county residents attending events because they may have spent that money on entertainment elsewhere in the county. The analysis excludes the more than 130,700 people who attended the Lancaster County Super Fair in 2017.

"I feel very confident that, if anything, the number is higher,” Dickerson said.

The analysis is based on 339,068 spectator, competitor or vendor days at the 322 events held in 2017, not counting the Super Fair. 

It includes 207,378 spectators at 99 regional or national events, such as the Cornhusker Classic Quarter Horse Show, the fourth-largest quarter horse show in the country, and the Nebraska Power Farming Show, the second-largest farm show in the country. 

About 60 percent of the people attending those regional and national shows come from outside the county.

The Event Center had a $22.7 million direct economic impact, through money spent by spectators, competitors and vendors at motels, restaurants and other businesses, plus the money spent by the Event Center on operations and capital improvements last year. 

Thompson added another $16.7 million through the multiplier impact for the almost $40 million total.

Property taxpayers are getting their money's worth, Dickerson said.

The average county homeowner is paying about $7.66 a year in taxes to support the Event Center, based on the average $184,800 home.

About $5.09 of that is used to pay off the $20 million in bonds used to build the center. Another $2.57 goes to subsidize the annual Super Fair. Local taxpayers traditionally subsidize county fairs in the state.   

You can get that money back by using the plentiful free tickets to the Super Fair. There's a $5 parking fee, but a majority of what is happening is free, Dickerson said.  

The Event Center is preparing to host the National High School Finals Rodeo in 2020 and 2021, an event that will bring an estimated 50,000 visitors to Lincoln each of those years. 

Event Center improvements for the rodeo include a new 3,500-seat, covered grandstand and more than 1,000 additional campsites with electricity and water hookups. 

The center is also hoping for a third-phase expansion that would include an ag coliseum for about 5,000 people, another multi-purpose pavilion, improvements that would allow Lincoln to host more national shows, Dickerson said. 

Reach the writer at 402-473-7250 or

On Twitter @LJSNancyHicks.


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Nancy Hicks reports on Lincoln city government, but she’s been following the leaders of local and state government for more than 40 years.

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