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Pinnacle Bank Arena premium seats

The yellow-shaded area shows the location of 832 club seats in Pinnacle Bank Arena set to go on sale later this year. Most of the other premium seating options, suites and loge boxes shaded in green, red, blue and brown, have already been sold. (Courtesy image)

The last of the premium seating for Lincoln's Pinnacle Bank Arena, the 832 club seats, will be available for lease in late summer or early fall.

The group overseeing construction of the new arena approved on Friday the lease agreement for the club seats, which will cost $750 a year.

The $750 annual lease price allows for use of the seat and club amenities but does not cover the cost of tickets to events, said Ben Wrigley, who is marketing the premium seating for Legends Hospitality Management.  

Those who lease club seats will have the opportunity to buy tickets to all non-Husker events and concerts ahead of time. UNL is selling the same club seats for basketball games to season ticket holders.

Most of the arena's other premium seating has been sold. The 30 suites available to the public at annual lease costs ranging from $45,000 to $65,000 are sold out, Wrigley said.

Fifteen of the 18 private four-seat loge boxes that lease for $20,000 a year are under contract, and there are commitments for the remaining three, he said.

The club seats are located in two center-court sections of the lower bowl, with access to a private club area that includes two full bars, an upscale cafe and television monitors, Wrigley said.

The seats themselves are bigger, two inches wider than the regular 20-inch arena seats, he said.  

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Other club seat amenities include a private entrance, elevator and access to private restrooms.

People interested in purchasing club seats can go to the Haymarket Now website and sign up, he said.

Like the other premium seating, people can lease club seats for terms of five, seven or 10 years. 

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Reach Nancy Hicks at 402-473-7250 or



Nancy Hicks reports on Lincoln city government, but she’s been following the leaders of local and state government for more than 40 years.

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