Thirteen pieces of artwork were hung Thursday from a Lincoln grain elevator along Salt Creek Roadway as part of the Elevate project.
"What we wanted to do was find a place that had high traffic and wasn't particularly beautiful to begin with that we could essentially use to create a positive message toward the community in that area," said Kelsey Hearnen, member of the Community Impact team for the project.
Hearnen, Spreetail's head of vendor marketplace partnerships, said the idea originated after meeting with Lori Seibel, president of the Community Health Endowment of Lincoln.
Positive messaging was the biggest takeaway from their meeting, and Elevate wanted to implement that in the Lincoln community.
The project received online submissions from artists, with the team narrowing it to 13. Hearnen said Elevate received a variety of art, including paintings and photographs.
With some help from Pixel Bakery, a local advertising agency, Elevate was able to create a cohesive work from the 13 pieces of art, which are printed on weatherproof canvas banners.
"We just tried to figure out what the best way to do that was and the most cost-effective way. And the way that would last the longest, but wasn't entirely permanent, so that we could kind of refresh these on a yearly basis, every two years, three years, whatever that might be," Hearnen said.