Pepsi has been the exclusive soft drink supplier for UNL since 1997.

Coke fans, it's not your day.

The University of Nebraska-Lincoln plans to offer Pepsi a third 10-year contract to be the official soft drink supplier of UNL and Nebraska Athletics under the terms of a contract going before the Board of Regents on Jan. 25, a news release said.

LinPepCo's contract is expected to generate about $1.765 million per year, an increase of about 9 percent from the previous contract, the release said. LinPepCo Partnership, the Lincoln distributor for Pepsi, has held the beverage licensing rights for the university since July 1997. 

With the current 10-year contract expiring June 30, the university put the licensing deal up for new bids in 2018.

The Pepsi bid was chosen by an advisory group that included representatives from the campus business and finance department, athletics, the Faculty Senate, academic affairs, University Housing, student affairs and student government.

“This partnership benefits our students with resources we would not have otherwise,” said Bill Nunez, interim vice chancellor for business and finance. “These are dollars we use to support student scholarships, undergraduate research, student affairs and admissions and recruitment efforts.“

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If approved by the regents, the contract would provide exclusive pouring rights covering retail, fountain-dispensed and vending machine products for City and East campuses, and university-owned and operated facilities at Nebraska Innovation Campus. Some sponsorship rights in sports facilities where Husker teams play are included. 

Pepsi would be allowed to use university trademarks to advertise and sell its beverages. The agreement includes environmental sustainability requirements, such as recycling bottles and cans, and using energy-efficient refrigerated vending machines.


Online editor

Victoria Ayotte Brown is the Journal Star online editor.

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