You are the owner of this article.
Coffee with … Jeff Maul

Coffee with … Jeff Maul


Jeff Maul was appointed executive director of the Lincoln Convention and Visitors Bureau in late 2006. Maul has been at the CVB since 2002 and has an additional 12 years of sales and marketing experience in the hospitality, corporate and health care industries.

Since Maul took over as executive director, the team at the CVB has seen steady growth each year, including recording record-breaking lodging collections, most recently in January, March and June of 2018. In that same year, the CVB broke its all-time record of booked rooms for future events at 108,429.

Outside of work, Jeff is married and has three kids – two daughters, ages 19 and 17, and a son, who is 14. He is also involved with the Mayor’s Parking Advisory Council, the University of Nebraska-Lincoln Hospitality, Restaurant and Tourism Management Advisory Committee, Southeast Community College Business Administration Advisory Board, Nebraska Tourism Commission Marketing Committee, and is past president of the Nebraska Association of Convention and Visitors Bureaus and the Nebraska Sports Council.

What’s the most rewarding part about what you do?

I enjoy our everyday office environment and that we are all doing work that benefits Lincoln residents, businesses and visitors. Each community has its own unique offerings, and a CVB helps communicate this to state, regional, national and international groups. While our focus remains on bringing in visitors and broadening the lodging and sales tax base, CVBs can also help remind a community of its many attractions and encourage people to rediscover what is in their own backyard.

What is the biggest challenge about what you do?

The question of “What’s next?” is something that I’d rather not sit around and wait for to see how it’s answered. We must seek ways to further improve our city through continued destination developments and remain active in driving interest and economic development for years to come.

What is your favorite part of Lincoln and why?

The people and our overwhelming sense of community! Lincoln has truly embraced our brand as well as all of the exciting changes in our downtown and Haymarket district. To see the smiles and energy around these projects tells me that we are all excited to see Lincoln continue as a great place to play, visit and meet. Our city has done a great job telling its story, and people are listening. I love my city, its people and the incredible potential we have to grow through continued collaboration. The neat thing about Lincoln’s growth is that it has not changed the very simple way of life that we all have come to enjoy.

Is there something that people don’t know about you?

I grew up sitting in the grandstand at Midwest Speedway (27th and Superior streets), watching sprint and stock car racing, while my family all worked concessions and sold tickets. As time allows, I enjoy watching racing at dirt tracks in the region along with a pork tenderloin sandwich or a warm batch of chicken gizzards/poppers – all racetrack delicacies!

How do you take your coffee?

Black coffee is the normal for me, but if there’s a good Southern Pecan freshly brewed, I’m quick to fill up with that.

Who would you like to see as the next Coffee with ...? Contact Brian Reetz at


Get local news delivered to your inbox!

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Get up-to-the-minute news sent straight to your device.


News Alerts

Breaking News

Husker News