BryanLGH, which worked hard for 14 years to get people to use its name correctly, will try something different come this fall.
BryanLGH Health System, which comprises two Lincoln hospital campuses, a physician network, a heart institute and other related health entities, will adopt the name Bryan Health.
BryanLGH Medical Center -- the one hospital split over two Lincoln campuses and now known as BryanLGH Medical Center East and BryanLGH Medical Center West -- will become Bryan Medical Center, officials announced Monday.
Much of Lincoln has continued to call East and West by their pre-merger monikers, Bryan Memorial and Lincoln General.
At the time of the contentious 1997 merger, officials emphasized the amalgamated name to demonstrate it was a true merger of two strong hospitals rather than a takeover by the dominant Bryan Memorial of city-owned Lincoln General.
Sometime around Oct. 31, on the 15th anniversary of that marriage, the latest name change will recognize the growth that resulted, officials said.
"The health system has grown dramatically over the past 15 years," Bryan CEO Kimberly Russel said in a news release.
"The name that will guide us into the future -- Bryan Health -- signifies 85 years of quality, excellence and innovation in health care."
Both Bryan Memorial and Lincoln General were founded in 1926.
The one-hospital, two-campus concept with a combo name always has been difficult to embrace, and it could be especially confusing to out-of-town residents seeking directions.
Lincoln has grown significantly in 15 years, hospital spokesman Edgar Bumanis said.
"And our presence outside of Lincoln is much greater than it was 15 years ago," he said.
The physician network, heart institute and other elements of the system were not all in place 15 years ago, Bumanis said.
The new name also will allow the hospital to emphasize practicality over symbolism.
"We will be using this opportunity to really improve the directions" provided to patients, Bumanis said.
Out-of-towners trying to find their way, however, still might be served by knowing they're looking for the old Lincoln General Hospital.