Goodbye, AgeWell by Immanuel. Hello, Thrive by Immanuel.
A rebranding project, complete with a new, expanded programming lineup aimed at extending older adults’ quality of life, has been unveiled at The Landing at Williamsburg Village, 3500 Faulkner Dr.
Among classes added to an already-busy schedule at the wellness center are two variations of Tai Chi, a lower-impact version of boot camp called Silver Boot, line dancing, and higher-intensity pool classes called Splash Attack! Thrive by Immanuel now offers nearly 40 classes per week in the workout center, aerobics room and heated (88-degree) swimming pool.
The wellness center and day spa, originally called Club Landing, opened just months after The Landing retirement community swung open its doors in October 2001. It has been known as AgeWell by Immanuel for roughly 10 years.
Access to the wellness center is open to all residents of The Landing retirement community as part of their monthly fee. The facility is also a public wellness center for ages 55 and above, with more than 300 individuals on its membership rolls.
More options, same fee
The rebranding took effect Sept. 24 and combines the retention of all existing activities with an introduction of fresh, new programming. The new approach creates additional opportunities for members and the same, affordable $40 monthly member fee for the public (plus tax). A new option is one-on-one wellness training, available for an additional fee.
The Thrive Wellness Center offers a variety of cardiovascular and strength training equipment including state-of-the-art NuStep machines, treadmills, ellipticals, stationary bikes, free weights and strength training machines.
The center is staffed by wellness professionals who can answer questions and meet one-on-one to create a personalized program. Monthly wellness calendars keep members and residents abreast of the many health activities.
“From expanded Family Swim hours to the Tai Chi classes, which are offered back-to-back every Wednesday afternoon, we’ve added to our schedule while continuing to offer what we’ve had in the past,” said Wellness Manager Lee Johnson. “It’s been a subtle transition that caters more to Baby Boomers. They account for a growing percentage of our base and will continue to do so as time goes on.”
Johnson’s service to the retirement community can be traced to the wellness center’s opening 17 years ago. Three full-time wellness coordinators, each with a background in exercise science, also share their expertise at the health center.
Impact in other areas
The wellness center embodies Immanuel’s goal to provide exceptional programming of the body, mind and spirit, noted Senior Living Consultant Stacie Sumovich.
The “Thrive” theme at The Landing is also woven into activities such as music, social events, intergenerational partnerships and spiritual educational activities, as well as recreation and leisure activities. An approach to more health-conscious menu options in the dining room is also part of the Thrive movement at The Landing.
“We offer a busy activity calendar that offers opportunities such as pickle ball, ping-pong, dancing, Wii bowling, bridge, cards, games, fishing and gardening,” said Sumovich. “Family members of residents are welcome and encouraged to get involved, and we also invite the public to join activities such as our music groups.”
Executive director comments
“The Landing has had a long history through Club Landing, AgeWell and now Thrive of promoting active aging through body, mind and spirit,” added John Croghan, executive director of The Landing at Williamsburg Village. “Thrive will assure our programming is fresh and current. I hope folks will stop by and learn more about Thrive and our excellent wellness program.”
Thrive by Immanuel is open weekdays from 7 a.m. to 6 p.m. and Saturdays from 7 a.m. to 11:30 a.m. The Thrive pool opens early for lap swimming daily (Monday-Saturday) from 6:30 to 7:30 a.m.
For more details, call 402-420-9355 and ask for the Thrive wellness desk.
A new option is one-on-one wellness training, available for an additional fee.