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Aaron Watson

Texas country singer Aaron Watson has no regrets about going independent, working hard over the last 15 years, making records and playing shows to build his audience.

Aaron Watson hasn’t been sleeping well for the past couple years.

But the red dirt Country star, who’ll hit the downtown Lincoln streets Friday, doesn’t have chronic insomnia. He’s sleepless from songwriting.

The sleeplessness began when Watson started trying to write songs on his Texas ranch, aiming at following up 2017’s “Vaquero.”

“Getting up really early every morning before the kids get up, before my wife gets up and writing, writing, writing. I don’t think I’ve slept that well for the last two years,” he said. “I’d wake up at 4 a.m. and go ‘there’s a song in my head.’ I’ve kept that going. I’ve already written a bunch of new songs. I might never sleep right again.”

The first batch of songs Watson wrote make up “Red Bandana,” the album the independent Watson released on his Big Label in June.

“I just kind of had this idea — 20 songs for 20 years I’ve been doing this,” Watson said. “This is a way of saying thank you to the fans. I know everybody’s saying albums are a thing of the past and they’re putting out three-song EPs, five songs, single. I just wanted to give my fans a bunch of music they can enjoy.”

“Red Bandana” opens with “Ghost of Guy Clark,” in which Watson imagines the legendary Texas songwriter evaluating Watson’s work — and not always in the most positive way.

“He’s my hero,” Watson said. “I love McCartney, John Lennon, Dylan, Springsteen. But Guy Clark was the best. His songwriting is timeless. It doesn’t get old. Honestly, it’s like The Beatles, there’s something about Guy Clark’s songs, I’ve listened to them hundreds of times and they never get old and it’s just a guy and his guitar.

“I share Guy with a lot of new songwriters when they ask me about how to write songs. First of all, you need to write. Then you need to listen if you want to be a better songwriter, listen to their songs, pay attention to what they’re doing. I’ve gone to the school of Guy Clark, just by listening. He’s who I want to be when I grow up.”

“Ghost of Guy Clark,” however, isn’t really about Clark.

“That song is kind of a manifesto,” Watson said. “That’s a song I wrote, telling me I need to stick to myself, to what I do. Staying independent, there’s a lot of perks and there’s a lot of obstacles. It doesn’t matter how good the song is, if you’re not signed to a major label, you’ve decreased the odds of getting mainstream airplay about a million percent. But that song is about staying true to your brand, no matter what.”

Unusually structured — it doesn’t have a chorus — “Ghost of Guy Clark” starts an album that’s got instrumentals, fun little numbers, a tune about cowboy poet/singer Red Stegall, love songs and moments of self-reflection.

“I wanted to stay true to my brand of music, but I wanted to add different flavors,” Watson said of the album. "I wanted to give them something better to be honest. I really pushed myself to be a better writer.”

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“Red Bandana,” which debuted at No. 7 on the country charts, accomplished that goal — they’re some of the best songs Watson has written. But it’s caused him to look back at his earlier songs, including “Outta Style,” his top 10 hit from “Vaquero.”

“I think those songs are still good. I’m so proud of them, but I see there’s fat that I could have trimmed off,” Watson said. “Maybe that’s the key to it, to write just what it needs to be. I wasn’t at that point in my career then. I think I’m getting there now.”

Part of the reason Watson is “getting there” stems from a change in his songwriting philosophy — “You stop going after a hit and you start going after your heart.”

Then the songs, he said, start to appear more often — to the point where they can’t be turned off.

“Song ideas, while they might be more challenging, I feel like they’re coming a little more easy,” Watson said. “I guess that’s honing your craft. My wife will say to me, ‘You used to play golf, you used to like going out to hunt, you used to do this and do that. Now you’re just writing songs. I’m still doing what I really want to do.

“You don’t have a choice. Even when I do play golf, I’m still writing songs. I can’t turn off my brain. I can’t even chill out. But I love it. For me, the most satisfying thing is finishing that song. For those brief minutes after, my life is complete. Then I start on another one.”

Writing songs, not recording them, is what Watson wanted to do when he gave up baseball for guitar and started working under the influence of George Jones, Merle Haggard and Willie Nelson.

“My dream was never to be some big Nashville star,” he said. “That was never my dream. My career as an artist is much bigger than I ever expected it to be. I wanted to be a songwriter, that guy who lived out on a ranch and wrote songs and messed with his cows all day. But no one would cut my songs, so I had to.”

That started in 1999 with the appropriately titled “Singer/Songwriter” and has continued through 15 records, including 2015’s “The Underdog,” the first independent album to top the country charts.

Watson’s albums include the live records, evidence of the acclaimed live show that has built Watson’s audience outside of Texas and Oklahoma.

“The live show is good,” he said. “I’m really starting to hit my stride as a performer and the band is great. I always say if they had a good singer, they could really go someplace.”

And Watson said he and the band are more than ready to play the Lincoln on the Streets show outside Pershing Auditorium on the night before a Nebraska football game.

“We’re going to have fun,” he said. “We’re bringing it for sure. We’re ready.”

Reach the writer at 402-473-7244 or kwolgamott@journalstar.com.

On Twitter @LJSWolgamott.

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