Opendorse announced that it has launched a new feature to help college athletes to share content on social media.
The Lincoln-based company that helps athletes build their brands and connect with companies seeking endorsements said the new software allows college athletes to share content from their school to their personal social channels with the tap of a button. The tap-to-share solution makes opendorse the first athlete-driven content distribution platform in the college athletics space.
Opendorse said it partnered with several top college athletic programs to test the software last fall. The trial involved the schools sharing highlights and images from games and events, team graphics and additional program-focused content with more than 400 student-athletes.
Opendorse said the trial achieved "overwhelmingly positive results," and more than 20 universities are now using the software.