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Olsson's new logo.

Olsson Associates announced Monday that it now will be known as just Olsson.

The Lincoln-based engineering and design firm said the new name better reflects its growth and national image.

The new name, "will help us communicate a simplified and clear message as we continue to grow and expand our geographic footprint,” Brad Strittmatter, chief executive officer at Olsson, said in a news release.

Through organic growth and acquisitions, the company has grown to more than 1,000 employees, with offices in eight states.

In August, the growing company announced plans for a new $19 million four-story office building next door to its current headquarters at 601 P St.

As part of the rebranding, Olsson also debuted a new website, olsson.com.

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Reach the writer at 402-473-2647 or molberding@journalstar.com.

On Twitter @LincolnBizBuzz.

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Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

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