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Thursday Shopping, 11.23.2017

Shoppers navigate the aisles of Dick's Sporting Goods at Gateway Mall last year on Thanksgiving. The store and the mall will both be open again on Thanksgiving this year.

Once again this year, some retailers are expanding their hours on Thanksgiving, and others are pulling back.

Gateway Mall will again be open on Thanksgiving day this year, opening its doors at 6 p.m. as it has for the past few years. But it will close at 10 p.m. this year instead of midnight.

Here is a selected list of stores that have announced their Thanksgiving and/or Black Friday hours for this year:

"We’ve noticed that people love to shop after Thanksgiving dinner and it’s become a newer tradition," Becky Sidles, Gateway's marketing manager, said in an email. "Once the 10 p.m. hour hits, however, they tend to filter out, most likely to get some rest for the early start the next day."

Sidles said the 10 p.m. closure also gives retailers more time to prepare for Black Friday and also allow its employees to go home and get some rest.

The mall also will open a couple of hours later on Black Friday -- 8 a.m., as opposed to 6 a.m. in the past.

Of course, just because the mall is cutting back on holiday shopping hours, it doesn't mean all of its tenants are.

Stores with their own outdoor entrances, which includes the mall's anchor stores and a few other stores, can set their own hours, and many do.

For example, JC Penney will open at 2 p.m. on Thanksgiving and stay open through Black Friday, while Dick's Sporting Goods will open at 6 p.m. on Thursday, close at 2 a.m. Friday and then reopen at 5 a.m. Those are both the same as last year.

Dillards, another mall anchor, has not yet announced holiday hours, but it has not been open on Thanksgiving in the past.

Some other national retailers are expanding their hours on Thanksgiving.

Target stores, including the three in Lincoln, will be open at 5 p.m. on Thanksgiving, an hour earlier than last year. Stores will stay open until 1 a.m. and then reopen at 7 a.m on Black Friday.

Shopko, which has four Lincoln stores, is opening at 2 p.m. on Thanksgiving, two hours earlier than last year.

At SouthPointe Pavilions, eight stores will be open this year on Thanksgiving, which is up slightly from the past couple of years.

As it has in the past, Old Navy will open at 4 p.m., but instead of closing as it usually does, it will stay open straight through Black Friday. Bath & Body Works also will open at 4, which is two hours earlier than last year, although it will close at midnight. All SouthPointe stores open on Thanksgiving will open their doors at 6 p.m.

Retailers are looking forward to a strong holiday shopping season. The National Retail Federation last month projected anywhere from a 4.3 percent to 4.8 percent increase in overall holiday spending this year compared with 2017.

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Reach the writer at 402-473-2647 or molberding@journalstar.com.

On Twitter @LincolnBizBuzz.

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Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

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