New Hudl building

Hudl on Wednesday announced the acquisition of VolleyMetrics.

Hudl on Wednesday announced the acquisition of a company that focuses on video analysis of volleyball.

The Lincoln-based sports video-editing company said it bought VolleyMetrics, its fourth acquisition since 2015 and its first since it received a $30 million investment this past summer. Terms of the deal weren't disclosed.

“Hudl has a proven track record of working with elite organizations to innovate and improve workflows for the entire market," Chief Operating Officer Matt Mueller said in a news release. "VolleyMetrics brings an unmatched level of elite volleyball knowledge, an amazing product, and a passion to help teams win."

VolleyMetrics was founded in 2013 by Giuseppe Vinci, a member of the 2008 Italian men's Olympic volleyball team and a men's and women's college and Olympic volleyball coach. Based in Provo, Utah, it has more than a dozen employees and more than 350 clients.

“The volleyball community should be very excited about Hudl and VolleyMetrics working together towards one goal," Vinci said in the news release. "The sport is only going to get better from here on out.”

Hudl said VolleyMetrics will continue to operate out of its office in Provo; its employees will become Hudl employees.

In an interview earlier this month, Hudl CEO David Graff said volleyball was one of the company's "Big 5" sports, along with basketball, football, lacrosse and soccer.

Acquisitions such as the VolleyMetrics one have helped Hudl grow far beyond its startup roots in Lincoln. The company, which moved into its new corporate headquarters at Sixth and P streets two weeks ago, now has more than 350 employees in the city and more than 1,000 in several offices in the U.S and overseas.

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Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

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