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hudl founders

Hudl Co-founders Brian Kaiser (from left), David Graff and John Wirtz have been named to Fast Company's "Most Creative People in Business" list.

The three co-founders of Hudl have been included in a list the "Most Creative People in Business."

Fast Company magazine announced earlier this week that David Graff, Hudl CEO; Brian Kaiser, chief technology officer; and John Wirtz, chief product officer were among 170 people named to the list, which includes "exclusive group of influencers in business from across the economy and around the globe.

The three were University of Nebraska-Lincoln students when they founded what was then called Agile Sports Technologies in 2006, a company that offered a "digital playbook" for football teams.

The Hudl trio were named in the Sports category alongside such well-known figures as golfer Jordan Spieth, tennis player Serena Williams and Kevin Plank, the CEO of Under Armour.

The company has since evolved into the largest provider of software for sports teams and athletes to edit and share video.

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