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Battle of the Pop-Up Challenge Winners,

Baseball caps and winter headbands are among the offerings at h. flynn, which opened at Gateway Mall last fall after winning the inaugural "The Challenge: Battle of the Pop-Up Contest.” The Mall on Monday announced it is offering the contest again this year.

Gateway Mall is giving local retailers another chance to win free space.

The mall on Monday announced its second “The Challenge: Battle of the Pop-Up Contest.”

The contest gives local entrepreneurs a chance to pitch their ideas for a shot at four months of rent-free space at Gateway, use of existing mall or store fixtures and free utilities. The winner also receives a $500 merchandising package from the center that includes interior signage, table-printed displays and graphic design services.

Last year, two winners got space at the mall. Hayley Stamper got an inline space near the mall entrance for her h. flynn designs custom women's clothing company, while Sarah Mullins got a kiosk spot for her business, Feya Candle Company. Both opened right around the beginning of November.

“We are very pleased to offer people another opportunity to test an idea or expand digital sales to brick and mortar,” Becky Sidles, the mall's marketing director, said in a news releases.

This year's contest will have just one winner, who will have to be ready to open by June 1.

Contest entries, which will be judged on business strategy, concept creativity and likelihood of profitability among other criteria, are due March 30, and the winner will be announced April 23.

Those wanting to enter can do so by going to the Gateway Mall website, shoppinggatewaymall.com, bringing their completed entry to the mall's management office or emailing it to TheChallenge@StarwoodRetail.com.

Gateway was one of eight Starwood-owned malls to do a pop-up store contest last year. Sidles said the idea was so popular that Starwood has expanded it to 20 of its malls this year.

Reach the writer at 402-473-2647 or molberding@journalstar.com.

On Twitter @LincolnBizBuzz.

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Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

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