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Forever 21

Forever 21 will have its grand opening Saturday at Lincoln's Gateway Mall.

Forever 21, a specialty clothing store for men and women, announced it will open its new store at 10 a.m. Saturday in Gateway Mall. 

The Los Angeles-based chain is taking nearly all of the first floor of the former Steve & Barry's location in the mall, or about 23,000 square feet.

In addition to its regular clothing line, the Lincoln store says it also will carry the Forever 21 plus-size clothing line, lingerie, shoes and its Love & Beauty cosmetics line.

Forever 21 is one of three stores slated to open at the mall in the next month or so.

Riddle's Jewelry, a South Dakota-based chain with locations in nine states, will take over the space near the food court formerly occupied by Brodkey's Jewelry, which declared bankruptcy earlier this year and went out of business.

Riddle's officials could not be reached for comment, but Gateway Marketing Director Ryan Bouc said he thinks the store will be opening soon, possibly as early as this week.

The third store coming to the mall is Simply Mac, an authorized seller of Apple computers and other products, such as iPhones and iPads.

Tyler Dickman, vice president of marketing for the Salt Lake City-based retailer, said all the details have not yet been finalized, so there is no firm opening date.

Dickman said Simply Mac sells both new and used Apple products and also offers service and repair.

Bouc would not confirm that Simply Mac is coming to Gateway, but he did say a new tenant already was lined up to replace the Neebo store, which will be closing soon. Bouc said that tenant will open in July.

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Reach Matt Olberding at 402-473-2647 or


Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

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