The name is Round 1 Bowling & Amusement, but the emphasis is definitely on the "amusement" part.
The entertainment center set to open Saturday at Gateway Mall has 10 lanes of bowling, to go along with more than 200 games, ranging from the latest video games to pool to carnival-style games and crane machines for young kids.
Round 1 is a Japanese company, and many of the games come straight from Japan. Some of them can't be found anywhere in the U.S. except at a Round 1 center, said Jesse Short, general manager of the Lincoln center.
Most of the games are new to the market, but there also are classics such as Pac Man (on the world's largest screen) and Space Invaders.
"The arcade is the most popular" feature, said Steven Takeuchi, who works in business development for Round 1's U.S. office.
"The majority of our sales are through our games," he said.
That doesn't mean there isn't plenty else to do. In addition to 10 lanes of bowling, Round 1 also has two party/karaoke rooms that can hold about 30 people and offer a "massive library" of digital music, along with wireless microphones, Short said.
And Round 1 is not just for kids. The center offers a full-service bar that has more than 50 beers, including about 10 on tap, wine and mixed drinks. And there are big-screen TVs throughout the bar and bowling area.
It also offers, "typical bowling alley food," Takeuchi said, including chicken wings, hamburgers, pizza, fries and ice cream.
Little else about the 50,000-square-foot center is typical, however.
That includes the "redemption center," where customers can redeem points they've earned on games for prizes. The center has typical carnival game-type prizes such as stuffed animals and T-shirts, but points also can be redeemed for scooters, video-game systems and drones.
The Lincoln Round 1, which is located between the J.C. Penney and Sears wings of the mall across from Dick's Sporting Goods, is the company's 27th location to open in the U.S. and is the only one between Chicago and Denver.
While many of the centers are in large metropolitan areas, Takeuchi said there are a few Round 1s in smaller cities, including Peoria, Illinois, and Erie, Pennsylvania.
The Lincoln location officially opens Saturday at 10 a.m. and will be open 10 a.m. to 2 a.m. 365 days a year.
"It is very exciting to see the community reaction to Round 1," Gateway Marketing Director Becky Sidles said in an email. "We can’t wait to share in the experience of games, bowling and karaoke and see families and friends gather to enjoy time together."