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Blog turns into bakery business

Blog turns into bakery business


If you want to know how powerful social media can be, just ask Angela Garbacz.

A little over a year ago, she started a blog called Goldenrod Pastries, where she wrote about and posted pictures of her baking activities.

It wasn't long, Garbacz said, before people started asking if they could buy what she was making, so she wound up starting a catering business.

But that side business became so successful, she didn't have time to fill all the orders while also working full time in international marketing, so last fall she decided she would take the leap and quit her job to open a bakery.

"I figured that if there were so many orders, the people needed a bakery," said Garbacz, who has been baking for 15 years and is professionally trained.

She said she and her husband started looking in the College View area because she liked the vibe there and the fact that there are many female-owned businesses in the area.

She found an empty spot at the southwest corner of 48th Street and Prescott Avenue but it had already been leased.

Whether due to fate or luck, that lease fell through, and she wound up with the space at 3947 S. 48th St. in December. 

After a few months prepping the space and getting all her ducks in a row, Goldenrod Pastries opened on Saturday.

Garbacz said the first day was fantastic, with a line a block long to get into the place. She said she sold out of all her products.

One of her biggest draws, she said, is that she makes a lot of vegan and gluten- and dairy-free products, which draws people who have dietary restrictions not only from Lincoln but also from Omaha.

Goldenrod Pastries is open Tuesday-Friday, 10 a.m. to 6 p.m., and Saturdays 9 a.m. to 4 p.m. You can learn more about the business here:

Reach the writer at 402-473-2647 or On Twitter @LincolnBizBuzz.


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Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

Related to this story

Angela Garbacz has learned to roll with the punches since opening her doors in May at the corner of 48th Street and Prescott Avenue. Her wonderfully dense and moist cardamom pound cake, for example? That was supposed to be an occasional item in her display case. But occasional turned into every day, when it developed a “cult following.”

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