The owners of Moxie Auto Sales are buying Lincoln Mitsubishi at 33rd and Superior streets and plan to rebrand it as Moxie Mitsubishi.

You may have heard Moxie Auto Sales' catchy radio commercials in which the dealership promises to get you into a "nicer, newer car."

The voice of Moxie, Tim Bunn, and his partner Steve Moses soon will be offering you the opportunity to get into an even newer car.

The two auto sales industry veterans have agreed to buy Lincoln Mitsubishi at 33rd and Superior streets.

The deal closes Thursday, and by Monday, Bunn said the dealership will be rebranded as Moxie Mitsubishi.

"We thought an opportunity to add new cars to the mix was an opportunity we couldn't pass up," said Bunn, a Georgia native who has been involved in the Lincoln auto sales market off and on since 1995.

In 2006, he started working at Moses' family Ford dealership in York, later becoming a partner in the business. In 2016, Bunn and Moses sold the dealership and opened up Moxie at 1235 West O St., a site that for a short time was home to the now-defunct Capitol Mitsubishi dealership.

Moses has been in the car business for more than 40 years, starting out in Lincoln and then working in the family dealership in York. His father also worked in Lincoln selling used cars.

The two see the Mitsubishi brand as a huge opportunity.

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"We feel like it's an up-and-comer, kind of like Kia was several years ago," Bunn said.

There's also a lot of opportunity from a geographic standpoint, with only one other Mitsubishi dealer in the state, which is in Omaha, he said.

Bunn and Moses also said they like the fact that Mitsubishi "keeps it simple," only selling three sport-utility vehicles and one car in the U.S., although a couple of new models, including a pickup truck, are planned in the next couple of years.

Bunn said he and Moses approached Lincoln Mitsubishi owner Dennis Schworer last fall to see if he would be interested in selling, and he agreed to the deal. Schworer originally built a Saturn dealership at the location in 1999 and converted it to Mitsubishi in 2010 after General Motors discontinued the Saturn brand.

Bunn said the Moxie used-car operation will be incorporated into the new dealership and all 30 employees will make the move.

Moses said the pair feel as though they will be serving a similar customer base, and they plan to keep using the same marketing plan and sales tactics.

"And the best part of it is Lincoln is still going to be able to hear Tim on the radio," he said.

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Reach the writer at 402-473-2647 or molberding@journalstar.com.

On Twitter @LincolnBizBuzz.


Business editor/reporter

Matt Olberding is a Lincoln native and University of Nebraska-Lincoln graduate who has been covering business for the Journal Star since 2005.

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