Competition among Lincoln's internet service providers continues to ramp up.
Allo Communications announced Wednesday that its new standard upload and download speeds are increasing from 100 megabits per second to 300 megabits per second, with no price increase.
The move comes a little more than two months after Charter Communications bumped the starting download speed for its Spectrum customers in Lincoln up to 100 mbps from 60. Windstream also offers 100 mbps starting download speeds to its fiber internet customers.
Since Allo entered the market in 2016, the local telecommunications providers have been adding services, upping speeds and cutting prices.
Allo President Brad Moline said the internet speed boost was something that has been planned for a long time and was not spurred by moves by the competition.
"It's just the natural evolution that's occurred over the years," Moline said.
When it first started service in western Nebraska in 2005, Allo offered 5 mbps service. That grew to 20 and then 50 and then 100 as bandwidth increased.
As technology improves, those speeds will continue to improve, and Moline said the standard speed and Allo's top speed of 1 gigabit per second will increase at some point in the next couple of years.
Allo is continuing to build out its network in Lincoln, and Moline said work is ahead of schedule.
"We will be substantially done by the end of this year," he said.
Moline said Allo has sped up its timeline largely because of customer interest.
On Tuesday Allo's owner, Nelnet, said in its quarterly earnings report that it spent more than $115 million on capital expenditures related to Allo's buildout in Lincoln, which was $35 million more than it had forecast it would spend.
The report also said that Allo's customer numbers more than doubled in 2017, from fewer than 10,000 to more than 20,000.