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The Better Business Bureau honored four Lincoln-area businesses with regional Integrity Awards at a luncheon Aug. 30 at the Nebraska Innovation Center.

The awards recognize these organizations for ethical business practices and going “above and beyond” in serving their customers, employees, vendors and communities.

The 2018 winners from the metro Lincoln area were selected from applications submitted to BBB’s Lincoln office by an independent panel of judges representing Lincoln’s business, academic and nonprofit communities.

Bill Moos, director of athletics for the University of Nebraska, presented the keynote address. He spoke about “Integrity and Ethics in College Athletics.”

Graceful In Home Healthcare received an award in the 1-4 employees category. This business was the vision of its founder, Grace Kats, who created the company in 2016 with the assistance of her church. After working in nursing for 12 years, Kats wanted to provide care for people in their homes. She had seen far too many sad and unhappy patients in long-term care facilities. Grace comes from a proud, African background where elders are a source of pride to younger generations, and Graceful In Home Healthcare is built on the values of serving with peace, love and dignity.

In the 11-14 employees category, the judges selected Nelson Contracting, located in Milford, Nebraska. Nearly 20 years ago, after working for others in the roofing business, two brothers, Toby and Aaron Nelson, built their company from the ground up with nothing but a talent for home improvement, one 20-year-old Ford, some hand tools and a dream. Their first very small asphalt shingle job led to another and another, and they realized roofing was in their blood. They’ve never looked back.

Makovicka Physical Therapy received an award in the 25-99 employees category. Joel Makovicka, president, and Natalie Harms, vice president, met at Creighton University. Although from different backgrounds, they formed a bond through shared values, goals and a strong work ethic and agreed to open a physical therapy clinic in Omaha. From that modest beginning in 2009, they hired professionals who shared their values. Today, they own and run eight clinics in Omaha and three in Lincoln. All 11 clinic locations have at least one board-certified specialist on staff -- an example of their commitment to quality service.

Honda of Lincoln won in the 100-249 employees category. The company, originally called Randolph Honda, was founded in 1972 by Dick and Floyd Randolph. In 1983, Jerry and Jim Williamson purchased the dealership and renamed it Williamson Honda/Oldsmobile. In 2005, the Williamson family became a Honda dealership, and in 2010 the Rhoden Auto Group purchased it. In 2015 the name was changed to Honda of Lincoln.

Rod Rhoden, its owner, has served on various boards including UNO Alumni Association board of directors. He is a member of the UNO Chancellor’s Club at the University of Nebraska Foundation and President’s Club. His dealerships have been active in the university’s athletic club programs in both Omaha and Lincoln for over 35 years. Honda of Lincoln has stayed true to the core values developed by Honda Corporation – “Joy, Dream, Respect, Challenging Spirit and Passion.”

“These organizations represent what is best about businesses in this area," said BBB President and CEO Jim Hegarty. "They have solid business practices, based on a commitment to serve their customers with the highest standard of ethics. They have built successful companies because of the trust that has been established, and these awards recognize their leadership. Each Integrity Award winner received a crystal flame – a symbol that that they are lighting the way for an ethical marketplace in their community.”

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L Magazine editor

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