Lincoln, NE 68504
About SAS Shoes
Hand crafted shoes made from the hands of master craftsmen make every step a comfortable one.
Our shoemakers are skilled craftsmen, many with decades of experience. They use their hands and a trained eye to make a quality product. SAS has always been family oriented and that feeling influences everything we do from rewarding our children and grandchildren who make superior grades to planning our annual community walk and picnic at Siesta Valley. We like our traditions, and of course our greatest tradition is making the softest, best fitting, most comfortable shoe on the market.
Our passion for shoemaking started with Terry Armstrong and Lew Hayden. By the 1970's shoemaking was leaving the United States and many of those who remained were cutting corners to compete with less expensive imports. Neither Terry nor Lew wanted to compromise on quality, so in 1976 they quit their jobs in the shoe industry and started SAS. They crafted every shoe by hand, with attention to detail and the best materials available. We wanted our shoes to be so comfortable that you didn't want to take them off! Soon friends told friends about their "really, really, really comfortable shoes", and before long SAS became a national brand without any national advertising. The shoes we sell today are the result of 30 years of hard work, dedication, and the belief that we must always strive to be better. Every day we work to make sure the SAS name continues to stand for superb craftsmanship and extraordinary comfort. With every step along the way we've made new customers and friends. If you are one of those - we thank you. If you aren't a customer yet, we invite you to visit an SAS store and let our professionals measure your feet, then slide them into a pair of our soft leather comfort shoes. Experience SAS - you'll be glad you did.