Having some of Lincoln’s most experienced hairstylists is not to suggest that SALON F isn’t on the cutting edge of hairstyling. Quite the opposite, actually.

SALON F  has been in Clocktower Shopping Center since 1970 and specializes in total hair makeovers, providing haircut, hair color, hair highlighting, perm, Brazilian Blowout and makeup services. The salon also provides assistance with modeling tips, photo shoots, haircare fashion tips, and conditioning.

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Fernando Ortiz was one of the shopping center’s first tenants when Fernando’s Salon opened 45 years ago. A commitment to haircare excellence has been a hallmark of the salon throughout its history, carving its niche as one of the premier salons in the Lincoln/Omaha area.

Today, training continues to be an ongoing process for the salon’s five stylists as they stay current through local, national and international educational opportunities. The catalyst behind designer education at SALON F is education director Tommy Ortiz, son of Fernando and his wife, longtime salon bookkeeper Elinore Ortiz. Tommy Ortiz has worked in film, television, fashion runway, commercial print, and at one of the top salons in Beverly Hills.

The salon was rebranded and adopted the name SALON F about 7-8 years ago, after Tommy joined the staff at his dad’s salon.

Focus on fun

The salon embodies the personality of its owner, who, at the age of 76, still comes to work every day, and with a smile on his face. The focus at SALON F is a combination of fun and finesse. The salon’s emphasis on education is also evident on its website. Tommy writes a daily tips column on a wide range of topics designed to help readers look their very best. You can read his daily articles at www.salonfonline.com.

SALON F is open 8 a.m. to 5 p.m. Monday and Tuesday; 10 a.m. to 8 p.m. Wednesday; 8 a.m. to 8 p.m. Thursday; 8 a.m. to 5 p.m. Friday; and 9 a.m. to 5 p.m. Saturday. Later hours are available with notice in advance.


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