Republican Senate candidate Ben Sasse has launched his second statewide TV ad as he attempts to build name recognition before TV screens become clogged with ads from a throng of Senate and governor candidates.
"We are attempting to introduce Ben to voters before all the other ads come," Sasse campaign manager Tyler Grassmeyer said Wednesday.
Among a dozen substantial candidates for the two premier statewide offices on the 2014 ballot, only Sasse is running TV ads now. The new ad buy assures he will have been on television the entire month of January.
Sasse, who is president of Midland University in Fremont, is making his first bid for elective office in a Republican contest that also features former State Treasurer Shane Osborn, Omaha banker Sid Dinsdale and Omaha attorney Bart McLeay.
Sasse's new ad emphasizes his opposition to the Affordable Care Act, known as Obamacare, and features an image of the recent National Review magazine cover that pictures Sasse and describes him as "Obamacare's Nebraska Nemesis."
"It's worse than you think," Sasse, a former assistant U.S. secretary of health and human services in the George W. Bush administration, says in the ad.
"We have to choose the strongest, most conservative Nebraska voice to send to Washington," he says.
Grassmeyer said Sasse "has a conservative alternative to Obamacare that he will be rolling out in the coming weeks."