JournalStar.com building for the future

2012-07-29T09:00:00Z 2015-01-22T14:35:00Z JournalStar.com building for the futureBy DAVE BUNDY / Editor JournalStar.com
July 29, 2012 9:00 am  • 

The Journal Star is part of the fabric of life in the region. We tell the big stories. And, more importantly, we tell your stories.

Our pages are filled with births, academic and athletic achievements, engagements, weddings, promotions, anniversaries, reunions and other milestones. Our news clippings fill family scrapbooks and photo albums.

With the growth of JournalStar.com, we’ve become an even bigger part of readers’ lives, with folks coming to our site multiple times daily to read the latest court verdict, what those sirens were, the inside scoop on Husker football or whether it’ll rain tonight.

We’ve tried to balance the traditional demands of a daily print newspaper with the ever-evolving multimedia needs of a news outlet that publishes digitally round-the-clock.

To bring you the quality of newspaper you deserve and the online news and innovation you demand, effective today we will begin charging online readers a small fee for unlimited access to our website. Journal Star seven-day subscribers will get a special, lower price.

It will work like this: In any 30-day period, you’ll have access to up to 10 views of locally produced content. Advertisements, contests and national and international news will not count toward those 10 views.

After those 10 views, you’ll be asked to purchase an online subscription. For seven-day subscribers to the Journal Star, the price will be $1.95 per month. For others, it will cost just $9.95 per month. After 30 days, your meter returns to zero stories, and the count starts again.

Charging online readers for something that once was free is a decision not taken lightly. Like many businesses, we have had to re-evaluate our business model. While our printed newspaper remains a strong business essential to many, new readers are demanding more news faster and in different forms. Photo galleries, videos, databases, constantly updated stories and interactivity all have great value to readers but take new effort for our staff.

As we continue to innovate, the time and resources we put into the website will only increase, so we need to take steps -- as many media outlets are these days -- to make our digital news product more financially self-sufficient.

We love those traditionalists who simply have to have their printed newspaper. But JournalStar.com gives us a great vehicle to tell the community’s stories and your stories in traditional and new ways, faster and delivered to you more conveniently than ever. It gives us a place to share experiences and ideas.

With the advent of the Internet, newspapers viewed their websites as extensions of their printed product, a digital afterthought that might, maybe, make a few bucks someday. Now readers depend on us online for a steady diet of breaking local news, exclusive sports content and being a forum for discussion.

And today, we’re hoping we can depend on our online readers to help us as we build our digital and print futures.

Reach editor Dave Bundy at dbundy@journalstar.com or 402-473-7334.

Copyright 2015 JournalStar.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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