If you watched Bo's Big Red at all this season, you've seen them -- a cadre of University of Nebraska-Lincoln seniors who dress decidedly unlike the bare-chested, face-painted, bone-throwers who stand next to them in the front row of the student section.
And decidedly more uptown than most of the rest of their 82,000 Memorial Stadium neighbors.
They love football.
They just hate jerseys.
They call it their Saturday best. Vintage sweaters, Bob Devaney bowlers, red wingtips, sports coats from Ben Simons, cowboy ties, striped mufflers in scarlet and cream. Sweater vests for the Ohio State game, an homage to Jim Tressel. Old-school red megaphones, a few of them rescued from a day care where they were used as obstacle course cones.
"We take a little pride in how we look on gameday," says Max Wohlgemuth, 22.
"We get lots of compliments."
One of the few women in the bunch -- Melissa Garfield -- carries a '60s-era red Husker bag, her favorite eBay find. And the most fashion-forward among them -- Jason Ellicott -- can be seen Saturdays working a paisley shirt with a red and white paisley blazer, cowboy boots and Husker belt buckle.
The nattily dressed group has become a favorite of camera crews, making ABC's telecast no fewer than four times during the Minnesota game two weeks ago.
And during last Saturday's Michigan State match-up, ESPN got on board -- prompting a text message from Max's twin brother Nick: The camera man must have a crush on you ...
At the start of the 2009 season, Max and Nick started wearing red blazers and ties to games. They already had the blazers, courtesy of a student group they belonged to at Columbus High.
A few friends joined them, and then friends of friends, like Melissa and her husband, Zach.
And when the 300th sellout rolled around -- with players wearing throwback jerseys and T.O. urging a return to the styles of the Devaney Days -- it was game on.
Antique stores, thrift stores, eBay.
It got to be more of a competition, Max says. More red.
"More shame," adds Jason.
Melissa found a red '50s "secretary dress." Neil Stein found a JC Penney red cardigan, circa 1972, for $12. Josh Van Dyke picked up a red and black checked blazer, which he wears with suspenders, a red tie and really sweet, but uncomfortable dress shoes.
Zach acquired a red string tie with the words "Nebraska Beef State" on it and gave it up to Jason, perfect for the economics major who grew up on a cattle ranch in Red Willow County.
Besides, he says: "Zach and Melissa are vegan."
Max has a favorite find, too: Red poly pants dotted with white Ns. "They need dry cleaning," he says, holding them up.
Max was at a downtown coffee shop last week and patrons in front of him -- and in back -- recognized him. Oh, you're the guy in the bowler. ...
Which was nice, but there's also been a bit of a backlash: You guys, again?
They've traveled to Missouri, Iowa, Minnesota, looking like "Mary Tyler Moore" meets "Rudy."
Fans invite them to tailgate, check out their attire. Last week -- pre-Halloween -- they got a lot of "I like your costume" comments.
Excuse me, says Melissa: It's an outfit.
But they don't take themselves too seriously.
They set up tents the night before early-in-the-day home games, playing touch football, getting to know the bare-chested guys from the Bone Yard.
"They call us ‘The Canadians,'" Max says. (On account of the beards.)
For a 2:30 kickoff -- like Saturday's -- they'll be at the stadium by breakfast time, looking all that.
They'll stand, they'll cheer, they'll stay until the band stops playing and the players file out, clapping for the opposing team as they go.
They will miss Memorial Stadium when they graduate this spring.
"We've got to recruit!" Melissa says.
And they want you to know, it's about style, sure. But in the end, it's more about football.
"We've been known to throw the bones," Max says.