Growing up, Matthew Norris remembers watching Husker players toss oranges to the crowd after a win in the Orange Bowl.
That image was the inspiration for the newest rivalry trophy that will be exchanged between the Iowa and Nebraska student bodies the day after Thanksgiving.
The Corn Bowl trophy has a dark wood base and golden bowl filled with ears of dry field corn.
"That image of throwing the oranges sticks in my head," said Norris, a member of the University of Nebraska-Lincoln's Innocents Society. "So we thought it'd be a fun trophy that gets the fans and players involved."
The Innocents Society and the University of Iowa's President's Leadership Society announced this week the winning trophy that was picked by a weeklong online fan voting contest.
Bob Stephens and Associates in Lincoln will build the trophy.
The Innocents Society, a student honor group promoting school spirit, leadership and academic excellence, used to exchange the Missouri-Nebraska bell trophy.
The Corn Bowl won with 35 percent of the vote followed by a pitchfork trophy that got 32 percent of the vote. The other choices included a golden corncob and a wooden cornstalk sculpture.
More than 3,300 people cast votes between Sept. 25 and Oct. 3.
The description of the winning trophy on the website reads: "Illustrating harvest and abundance of corn in Iowa and Nebraska, this metal corn bowl will have engravings of both Nebraska and Iowa's logos on the outside."
There will be another official university-sponsored "Heroes Game" trophy to be awarded to the winner between the Huskers and Hawkeyes. The design of that trophy will be announced mid-November.
NU Assistant Athletic Director for Marketing Michael Stephens said they feel good about the direction and theme of that piece of hardware, but he declined to reveal what it was.
Another new tradition the two student groups want to start is a Penny War to see who can collect the most pennies from Nov. 7-18.
The proceeds will benefit the Armed Forces Campaign, which aids men and women from Iowa and Nebraska who have served in the military.
Residence halls, Greek houses, and organizations across campus will receive containers to collect change and paper bills to compete not only against one another for a private viewing of the trophy, but also against the University of Iowa student body.
Outside donations will not be counted in the total amount either student bodies raise, but are welcomed and can be sent to The Innocents Society at 200 NU Box 246, Lincoln, NE, 68588-0456.
The winner of this year's Penny War will decide where donations the following year will go.
"This new exchange incorporates the student body even more and is a start to another great tradition," Norris said. "I think it will be well-received."