I graduated from Lincoln High School in 1933. I wanted to go to the University of Nebraska but finances were tight during the Great Depression. At the end of my first year my Dad said that I would have to get a part-time job if I was to continue my college education. I applied at Gold’s and was hired. I arranged for all of my classes in the morning and I worked at Gold’s every afternoon. The first two years I worked on the delivery trucks. The next two years I worked in the drapery department installing window shades, drapes and venetian blinds. My pay was 35 cents an hour. From that I was able to save enough for my tuition and books. I graduated in five years. I am grateful to Gold’s for helping me get a college education. I am 99 now.
-- Paul Null
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Most people I talk to today did not know Gold’s had a grocery store. It was just south of the main store where the parking lot used to be. In 1947 when I returned from the Army I was hired to work in the meat department. In 1950 Nathan Gold added to the southwest corner of the main store with a new grocery store: Gold’s Food Basket. In the fall of 1951 we moved in. Everything was new and employed nine full-time meat cutters. We enjoyed the coworkers’ cafeteria. We were all one big family. Anyone who ever worked at Gold’s remembers football game day Red N feathers, the Fifteen Year Club, Gold Tips, store meetings, Plantation shortcake, store discounts, and a moment of silence before store opening. These were the good old days. I was with Gold’s Food Basket for 23 years.
-- Dale Bettenhausen
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Gold’s was commerce at its busiest. In the aisles were open bins of items on sale, usually surrounded by flailing shoppers in search of bargains. On the busiest days, the oak flooring resonated with a loud, clattering noise as people pushed and shoved their way through the narrow walkways to the elevators. Muz, as my brother and I called her, was my grandmother. At Gold’s, she always gripped my hand tightly as if she feared I might be swept away by the tides of humanity flowing past us. One day, while waiting for an elevator, an older, well-dressed man with a flower in his lapel approached and warmly greeted my grandmother by name, Mayme. Muz proudly introduced me to the gentleman who, I assumed, was some friend of the family. The man nodded with a smile and strode off, greeting others as he went. I asked Muz who the nice man was and she told me it was Mr. Gold, the store owner. That chance meeting with Mr. Gold made a lasting impression on me and made me appreciate family-owned businesses, the merchants who cared deeply for their customers and the communities in which they lived and served.
-- C. Michael Cowan
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I worked at Gold’s in the mid-1960s. Gold’s ran a newspaper ad for a $2 plastic wallet. A female customer looked at the wallets, and chose one of leather. The co-worker informed her that the leather wallets were not on sale; but the plastic wallets were. The irate customer said the ad was misleading as it said 'small leather goods.' The clerk informed her that 'Small Leather Goods' is a department and that only the plastic wallets were on sale. The shopper demanded to 'speak to her supervisor.' The clerk called the advertising department. Nathan Gold happened to be in our office at the time and said 'I’ll speak to her.' Curious to see how Mr. Gold would handle it, I followed him in the elevator down to the first floor. He introduced himself, asking how he could help. She complained that the ad was misleading. Mr. Gold took her hand and said: 'I understand your confusion. You’re absolutely right. You pick any wallet and the price will be $2.' She beamed as she chose a red leather wallet. Gold’s philosophy was 'The customer is always right.' Nathan Gold had just made another customer for life.
-- Leta Powell Drake, Gold’s former radio/TV director and fashion coordinator