Kelly's adds to growing frozen yogurt scene

2012-04-19T23:35:00Z Kelly's adds to growing frozen yogurt sceneBy JEFF KORBELIK / Lincoln Journal Star JournalStar.com
April 19, 2012 11:35 pm  • 

Joe and Kelly Schram run a farm spanning the Nebraska-Colorado border, but family matters required Kelly to be in the Lincoln and Omaha area.

Not one to sit idle, Kelly decided to keep busy by opening her own business, Kelly's Yogurt in University Place on North 48th Street.

So why frozen yogurt?

She knew a guy who sold frozen yogurt machines -- her son.

"He got me into this," Schram said.

Schram didn't buy into a chain, such as Cherry on Top or Red Mango, both of which now have stores in Lincoln.

Instead, she opened her own place and purchases her mixes from YoCream, a frozen yogurt distributor based out of Portland, Ore.

She worked with local real estate developer WRK in securing a spot near Nebraska Wesleyan University. She originally targeted downtown, but didn't find a location that suited her.

"(WRK) told me I may be interested in this one because it would give a place for the Nebraska Wesleyan kids to go," she said. "That's why we have the lounge area, barstool seating and plug-ins for laptops."

Food

Naturally, the question is: How does Kelly's compare with Red Mango and Cherry on Top, two other recent self-serve yogurt additions to the Lincoln scene? The answer is quite favorably.

Kelly's yogurt is sweeter and not as tart as Red Mango, but it's comparable to Cherry on Top in terms of sweetness and creaminess.

Kelly's features 16 flavors and plans to rotate them regularly. Among the current 16 are three sorbets: mango tango, strawberry lemonade and pomegranate raspberry. Customer favorites include swirling together red velvet and cake batter flavors.

I enjoyed peanut butter, New York cheesecake and chocolate classic flavors in a medium-sized cup. With two toppings sprinkled atop, my selection ran me $5.48. Yogurt and toppings costs 45 cents per ounce.

Toppings number more than 40 and include a variety of candy bars, nuts, fruits and other goodies. Grade: B-plus

Service

It's self-serve. You choose the flavors and toppings and how much you want to enjoy. Sample cups are available.

Toppings are labeled, which is nice because many of them are unidentifiable, especially the fruits covered in chocolate.

I had one mishap during my visit. The chocolate classic came out soupy. It tasted fine, but it didn't have the consistency of the other two yogurts. Grade: B

Atmosphere

Kelly's is a good fit for University Place. Schram has provided a place for NWU students and neighborhood residents to congregate in addition to the already popular MoJava Cafe & Roasting Co.

Her store features soft chairs and couches for lounging, along with outdoor seating for when the weather is nice. Four tables feature checkerboards on them. Checkers and chess pieces are available at the front counter. There's also a TV to watch, and Wi-fi is available. Grade: B-plus

Vegetarian friendly

It's yogurt, so, yes, it is vegetarian friendly. The sorbets are nondairy. You can check out the nutritional facts at yocream.com. Grade: A

​Reach Jeff Korbelik at 402-473-7213 or jkorbelik@journalstar.com, or follow him on Twitter at twitter.com/LJSjeffkorbelik.

Copyright 2015 JournalStar.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.