Opendorse on Monday announced a service agreement with the Women's Tennis Association, making it the first centralized social media exchange platform to be used in women's professional tennis.
"WTA athletes are the stars of their sport, creating impactful content with everything they do," opendorse CEO Blake Lawrence said in a news release. "We're thrilled to help the WTA put these moments back in the players' hands."
The WTA's commitment with opendorse, a Lincoln-based company that helps athletes market themselves on social media, will license the opendorse platform for 2018 and provide the WTA its own platform access and roster. WTA will have the ability to share unlimited posts with a number of its players, with the opportunity to extend the partnership in 2019.
Opendorse will work the WTA to manage the exchange of assets, including videos and photos from tournament matches, news stats, player interviews and behind-the-scenes moments of the tour.