After 10 years, bread&cup is closing following Sunday’s brunch service.
“It hasn’t been generating the amount of business we needed to keep it open,” co-owner Nick Cusick said, noting the restaurant was losing $3,000 a week. “We gave it a shot; it just didn’t work.”
Opened in August 2007 by Kevin and Karen Shinn, the restaurant at 440 N. Eighth St. was known for its locally sourced food-to-table menu, summer Saturday market meals and evening supper club events.
In a news release, Cusick said changes in dining habits and clientele in the West Haymarket, coupled with the addition of 20 dining options around Pinnacle Bank Arena, “contributed to bread&cup’s difficulty to attract patrons sufficient to continue the unique business model.”
The restaurant nearly closed in April, when the Shinns ran into financial problems caused in large part by a failed restaurant venture at the Piedmont Shoppes. They closed the Piedmont Bistro in December 2016 after less than a year in business. The restaurant later reopened as Piedmont Bistro by Venue under new ownership.
They also opened Jack & June — a restaurant named for Kevin’s parents — in October 2013 in the Railyard, but it, too, struggled out of the gate. They left it in January 2014, and it closed six months later.
But Cusick, president of Lincoln-based manufacturing company Bison Inc. and a friend of the Shinns, stepped up with three others to keep bread&cup afloat, with Kevin Shinn continuing as executive chef. They even renovated the dining room.
“I had no interest in the restaurant business, nor did the others,” Cusick said. “But we really liked the place, and we liked Kevin and Karen.”