Firehouse Subs in downtown Lincoln closed over the weekend, just short of its two-year anniversary.
"We were making money but not enough to justify the time and effort spent doing it," owner Mike Shanahan said in an email. "Sales were decent but not great, and we were up double-digit percentages the second half of this year. Ultimately, we felt our time and resources were better spent on other projects rather than expanding the brand.
"The anticipated higher food and labor costs helped make the decision easier."
Firehouse, located at 1317 Q. St., opened in December 2012 and was known for its hot specialty subs, multiple sauces and unique firefighter-related decor, including a hand-painted mural.
Shanahan said all employees were paid in full. He also said he had "already found jobs for a couple of them."
He posted a closing note on the door, thanking the store's loyal patrons.
"We'll have fond memories of all the new friends who have walked through our doors," the note said. "We also will miss our friends at Lincoln Fire & Rescue. We have a new appreciation for all of the countless hours our first responders spend training in order to be ready to save our lives and protect us."