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Williamson Honda owner: City left me holding the bag

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BY DEENA WINTER / Lincoln Journal Star

Tuesday, Jan 30, 2007 - 12:24:23 am CST

Jim Williamson had been thinking about moving his car dealership out of downtown Lincoln when the city came knocking on his door a few years ago, Antelope Valley Project plans in hand.

The city wanted to dig the nearby Antelope Creek out of an underground conduit — moving land out of the floodplain — and revitalize a deteriorating section of downtown Lincoln.

Williamson had several car dealerships in the crosshairs.

Story Photo
Jim Williamson at his property that has not yet been sold to the city for the Antelope Valley project. (Jill Peitzmeier)

The Williamson Honda owner’s property was spread out over several downtown city blocks, with his Honda sales and service departments separated by three blocks.

Since he was looking at combining and modernizing them anyway, he sold the city a portion of his property — basically everything east of 21st Street, where he owned four dealerships and the Honda service station — for $3.6 million in 2004.

He said he wanted $5 million, but sold it for less with the understanding the city would buy the rest of his property for $2 million within 18 months.

At the time, he said city employees told him they wanted to buy the rest of his property west of 21st Street, but didn’t have the money yet. So the city paid $75,000 for an option to buy the rest of his property, keeping it off the market for 18 months.

But when the time was up, the city was unable to exercise its option to buy the rest of the property.

Now Williamson feels like the city left him holding the bag, saddled with property that will be tough to sell until the Antelope Valley’s flood control work is done, and left with his sales and service and body shop miles apart.

“I’m stuck with property down there that’s tough to sell because of the flood,” he said, referring to past flooding in the area. “Frankly, it’s a liability, not an asset.”

After selling his eastern property to the city, Williamson sold his Volkswagen, Mitsubishi and Kia franchises but held onto the Honda franchise. His old Honda service shop was on the property the city bought, but his Honda sales department was on the portion the city didn’t buy.

However, his auto franchise required the sales and service departments to be combined if he moved. So he moved the Honda sales and service departments to a slick new building at South 27th Street and Yankee Hill Road.

His body shop remained downtown at 2024 N St. on the property he expected the city to buy. But now, years later, the body shop is still downtown, struggling because people don’t seem to know it’s still there.

“I’d like to get them here (on South 27th) but can’t afford to do both,” he said.

Clint Thomas, a real estate agent for the Urban Development Department, said the city’s option to buy Williamson’s west property “expired for lack of funding.”

Thomas said the city had every intention of buying the rest of the property, but just couldn’t put it together.

“We don’t feel like we left him holding the bag,” he said. “I think that Jim had very high hopes. I think everybody involved going in was confident.”

Thomas said the city only needed about two-thirds of Williamson’s east property, which was in the way of the future Antelope Valley channel, but bought more than needed because the channel cut through at an angle and would have made the rest unusable.

Urban Development staffers hoped to be able to buy the rest of Williamson’s property, Thomas said, because when the Antelope Valley Project is done, the property will be prime for redevelopment.

“It was something that the city knew they could use in the future if they could put together a funding source to pay for it,” he said. “So that’s why we took the option in the hope we could put together the funding. We knew we were going to possibly need it.”

In an effort to buy the rest of Williamson’s property and other parcels for future redevelopment, in 2003 the city tried to create a public-private redevelopment corporation that would buy property around the Antelope Valley Project area. City officials had a series of meetings with business leaders to explore the idea, but it never panned out.

The city’s economic development coordinator, Darl Naumann, said investors were worried about how long the land would have to be held until it was no longer in the flood plain.

“It’s a tremendous investment for anybody,” Naumann said.

Williamson knows that well. He said those who have expressed interest in buying the property have said the carrying costs are just too high; that it will take too long for the land to get out of the flood plain.

The city still has right-of-first-refusal on the property, but Thomas said he doesn’t know where the money would come from to buy it. Williamson said litigation is possible “only if I feel like I’ve run out of all options.”

“I don’t want it to come to that,” he said. “I may be forced into that because of business conditions. I can’t let the body shop go forever.”

He believes the city is obligated to purchase the rest of his property by year’s end.

“I’m not happy,” he said. “I didn’t put myself in this situation.”

Reach Deena Winter at 473-2642 or dwinter@journalstar.com.


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hmm... wrote on January 30, 2007 1:18 am:
" Just how many business'can we make hate the city of Lincoln, in the shortest amount of time? "
Scott wrote on January 30, 2007 2:14 am:
" The body shop is "struggling"? Why? Isn't it the only Honda body shop in Lincoln? If I call Williamson Honda, do they make me come to 27th and Yankee Hill so they can tell me to go back to 21st and "N"? I'd guess not. The deal fell through. That happens. Cut your losses and move on. Besides, how many millions of dollars have you already made off of our community? "
whatever wrote on January 30, 2007 5:20 am:
" Another example of the City of Lincoln screwing with people and business. If this isn't being left "holding the bag" I don't know what is. I can't imagine anyone looking to start a business in this state who had half a brain starting it in Lincoln. "
nitemare wrote on January 30, 2007 5:38 am:
" Typical Lincoln politics. Always screwing someone. No wonder the city is going to hell. They won't keep up with the times, the crime rate has gone sky-high, and the SPEND-SPEND-SPEND. Time to get some NEW blood in office. Any volunteers? "
City isn't at fault wrote on January 30, 2007 5:55 am:
" And I suppose there was no formal agreement, no signatures on future guarentees. Good luck with a lawsuit when you've got little evidence. Everyone, or so I thought, knows you don't make a bad deal because you think you'll get a good deal later. That's just dumb. "
That's Business wrote on January 30, 2007 6:32 am:
" I'm guessing Jim is a good enough business man to understand that an option is just that- an option. He still got $75,000 for not doing or selling anything, and 3.6 mil to help make a move that he was probably going to make anyway. I find it interesting to se that people think that the city alternately spends too much, but also sticks it to businesses by not buying all of their property, even if they don't have the money for it. "
Roger wrote on January 30, 2007 6:39 am:
" Another example of why this 2015 group is so far off base. The city can not even follow through on a venture that it, the city, creates. As well, as not even being complete with the Antelope Valley project. Still 65 percent left to do and no money. Where are these dreamers coming up with the cash. If there were enough supporters of all of this stuff, we would not be having this discussion "
cmg wrote on January 30, 2007 6:40 am:
" the old saying still goes..."You buy IT all or you don't buy AT all." "
City Leaders??? wrote on January 30, 2007 7:10 am:
" This is a good example of why business is leaving Lincoln. "
JMK wrote on January 30, 2007 8:03 am:
" IF the city hadn't wanted to do this idiotic project for a flood that won't happen, he wouldn't have been in this mess. it is definatly the cities fault. "
Seriously?! wrote on January 30, 2007 8:07 am:
" Maybe I'm naive, but being paid $75K to keep your property off the market with the OPTION to sell it IF the city had the funds to purchase it seems like you walked into this deal with your eyes wide open. I hardly think you're hurting for money Mr. Williamson and if you are, maybe you should think about living on a budget. The city is certainly trying to do that...give it a try. I think you'll have a hard time finding the average Lincolnite feeling "sorry"for you and your "loss" of 1.4 Million. I'm sure you've more than made up for that with the sale of your other dealerships and the cars you sell each day. Give me a break!!! "
Jason wrote on January 30, 2007 8:13 am:
" This is another example of why the 2015 group is leading us down the wrong path. They aren't looking at bringing more revenue to the city, just more polished monuments to themselves for the same citizens to pay for. "
Sarah wrote on January 30, 2007 8:14 am:
" Yeah I trust these guys to get an arena deal together.............. "
News Flash wrote on January 30, 2007 8:31 am:
" Oh wait, this is common practice in Lincoln! You would think you could trust the city to hold up on there end of the bargain since they have such great leadership and such great visionaries!!!! Cant wait for the 2015 vision, oh wait.........the deal just fell thru! "
Cry Baby wrote on January 30, 2007 8:37 am:
" That is why it is called an option folks. The city was not required to purchase the land. He should have required a contract to the buy the land rather than simply an option. Poor business decisions Mr. Williamson. "
George wrote on January 30, 2007 8:41 am:
" This is a first, a car dealer who doesn’t know how to negotiate? Maybe Williamson should hire the guy from Taste of China to negotiate next time. Also, Finally, a story about how the city didn’t pay too much for something, 3.6 million sounds like a fair price to me. I know some land owners/developers that are willing to sit on property for 15+ years. They just switch it back to AG land so they can cut their property tax bill 10 fold, or they let it run down so bad that the city buys them out (48th and O). I don’t have any sympathy for Williamson. "
the city and it's money?? wrote on January 30, 2007 9:09 am:
" The timing on this may be way off and I haven't thought this completely through - but my question is this - Why and how did the city have $387,500 to buy the land that the old Green's Plumbing sat on at 2800 N 48th St? Seems that they have the money when they want to. I'm throwing that out for all of you to toss around. "
Jeff wrote on January 30, 2007 9:43 am:
" The city had an OPTION to buy the land, not an obligation. I think Jim is way off base talking about lawsuits. I'm sure that even without the Antelope Valley Project he would have been moving south anyway. If he wanted to market the propety for sale he shouldn't have taken the $75,000. He claims it's a libility now not an asset, but still wants $2,000,000 for it. Tell you what Jim, I'll take that "libility" off your back. "
Typical wrote on January 30, 2007 9:44 am:
" This is par for the course for Lincoln. Unfortunately, Williamson is one of the few honest and REAL businesses in town, and they go ripped off, like everyone else that doesn't have their hands deep in the city's pockets. "
Scott wrote on January 30, 2007 9:46 am:
" To the people that don't think he is holding the bag - understand how they got here. Of the many business owners who fought the city to get top dollar for their properties, Williamson was not one of them. He understood the plan and worked WITH the city to make it happen. Did he get appraised value? I doubt it. But he did work with them to make it go smoothly. Knowing how the city works, they more than likely said, "we just can't get the funding right now, but we'll make it right with you. We'll use this little option contract tool to give you some more money to wait on us, then we'll buy it. Trust us. This is the only way we can make this work, but we are the City of Lincoln, we won't let you down." Williamson, the cooperative land owner (unlike many others who opposed their purchase prices and cost the city a bunch of money in legal fees) trusted them and said he would. Now look where he is. In reality, based on the broken assurances (note I didn't use the legal work "promise"), he should have sat on his property, filed suit like the other landowners, and held out for all of it. If you haven't worked with government on multi-million dollar land deals, you have no idea how many assurances you receive about how the City is acting in good faith, but they can't put it in writing. He thought he was helping, but he is holding the bag. Nothing new in Lincoln. If he had the right last name, they would have bent over backwards to make the land deal work for him. "
Ben Thar wrote on January 30, 2007 10:19 am:
" I find it difficult to believe any business worth its salt and any sence of Lincolns adminstrative ineptness and downrigt stupidity, would bank on anything they promice. All they had to do was look at the cities history and talk to its taxpayers. It is to laugh! Evidently hope springs eternal. "
CUSTOMER wrote on January 30, 2007 11:11 am:
" williamson is one of the only family owned car dealer in town, and by far the most honest one to boot! what if you were told you would get your asking price for your house, and then when the time come you only get 2/3rd the price. besides the city has got the money already, there not giving it up cause of personal reason. dont you go into busniess to make money? so you cant blame a person for trying to get what was promised to them. and you cant say if you were in his shoes you wouldent be doing the same. "
ordinary citizen taxd 2death wrote on January 30, 2007 11:36 am:
" Just another reason this Antelope Creek Valley Project is a waste of mine and yours tax dollars. I used to think the city was looking out for our best interest untill this project started. If a 100 year flood would come, LET IT! Are you kidden me? I only wish that darn flood would happen sooner than later! "
business owner wrote on January 30, 2007 12:55 pm:
" I don't get it. You were paid by the city for an OPTION on your land, not for a purchase agreement. Quit whining to the public for your obvious mistake. Let me buy a car without a purchase contract? I didn't think so. "
Lincolnite who supports Williamsons wrote on January 30, 2007 12:58 pm:
" ....he knew how to negotiate! It was negotiating in good faith is what the problem sounds like. Williamsons has been in the community for a long, long time. I'm sure that they sponsor and donate a lot of income to the City of Lincoln. I've seen their name on a lot of things in Lincoln. When you have been around for as long as they have been, you would think the city would accomodate and work with them. Not make empty promises that cause bad will & friction between businesses and the City. The timing of this story while the City Council & the Mayor are trying to pull their heads out of the ground, is not good. Making it harder for a business that has been here for a long time. What will new businesses think? "
Business 101 wrote on January 30, 2007 1:46 pm:
" So you're saying that the city is as upfront and honest in their dealings as... a car dealer? "
Williamson Supporter wrote on January 30, 2007 1:49 pm:
" This atricle doesn't even come close to explaining all of what the city of Lincoln has put Jim Williamson through over the last few years. He has to much class to actually lay it all out there as to what really is going on with this whole ordeal. For those of you that are on here bashing Jim obviously don't know him. He has done so musc for this city and it's best interests. His heart is always in the right place. Eventually the people of this city will see how the powers of above in this town have hurt Jim and his Honda dealership. Who said the flood gates were left open at HOLMES LAKE ? Williamson Honda is a class act !!! Good luck Jim !! "
Mike wrote on January 30, 2007 2:01 pm:
" "Now Jim Williamson knows how I feel". Williamson left myself and many other good customers holding the bag when he sold off the Mitsubishi and Volkswagon dealerships. I personally own a 1995 and 2002 mitsubishi which I purchased both from Williamson's. The main reason I bought both vehicles was because of the outstanding customer service I recieved from Williamson's. The new owner's of the Mitsubishi dealership do not have the same philosophy that Williamson's had. I personally refused to take my vehicles there for repair or servicing. I now have to drive several miles to another city to get the service I once had right here in Lincoln. Thanks for leaving me with the bag Mr. Williamson. "
tim wrote on January 30, 2007 2:43 pm:
" this will cost the city big bucks in the future when they attempt to negotiate land deals with other owners in town. you can bet the city will not get the cooperation mr williamson gave 'in good faith'. hang in there jim. maybe you can pull some political clout like misle's did with 48th & O street and get more than market value for property that's become a liability to own due to this city's inneptness. "
Williamson customer wrote on January 30, 2007 2:45 pm:
" I also own a Mitsubishi and a VW, and I still take them to Williamson Honda to get them serviced ! They service all makes and models, with the same customer service as always. as long as it isn't warranty work, they can do the work. "
Charles wrote on January 30, 2007 2:47 pm:
" If you have it in writing they should have to pay you. Talk to a GOOD attorney. "
Former employee wrote on January 30, 2007 2:48 pm:
" The only mistake Mr. Williamson made was trying to do somthing that would help the city unlike some buisness owners.It just goes to show that good people with good intentions will always be taken advantage of by politicians. Keep your chin up Jim, your a good man. "
John wrote on January 30, 2007 3:14 pm:
" Problem solved: MR. WILLIAMSON PLEASE,PLEASE,PLEASE RUN FOR MAYOR!!!!! When I came here a few years ago everybody told me that Williamson's was the only place to take your car, and the most honest place in town. What a shame for the city to treat an honest business man like this. Goes to really show you what kind of people are leading this city, AND IT SHOWS. Now I really wonder about that Antelope mess. I noticed the city I came from can build bridges and put in new roads 10 times faster than in Lincoln. I kinda wondered if the city and workman take a nap in the afternoon???!!! "
JJ wrote on January 30, 2007 3:45 pm:
" Maybe he should talk to the Douglas Theatre lawyers. They can work a deal!! "
To Mike for Service... wrote on January 30, 2007 3:59 pm:
" You can still bring your car to Williamsons for service and maintenance. They service any make or model AND also do factory warranty repairs on brand new Honda's. Since you have a 1995 & a 2002....I would suspect that your original factory warranty is up. Bring it to 2770 Yankee Hill Road and have Lincolns best service dept. take care of you. In regards to who is right and who is wrong about this article.......the city is going to be left with a black eye with such poor continued handling of present & future businesses. It doesn't need to be this confusing..... Business 101.......quit knocking car dealers...especially good ones that have been here for a long time with not much turnover with their employees! "
Honda Fleet Owner wrote on January 30, 2007 4:06 pm:
" For years I've owned Hondas and Mitsubishi vehicles. I have clients who frequently ask what kind of car to buy and who to buy it from. I always refer them to Williamson's and Honda because I know they will be treated honestly and respectfully in addition to owning a very good car. I certainly can NOT say the same for the City of Lincoln. The city and everyone responsible for this debacle owes Jim Williamson an apology AND $2 Million. When it comes to 'buyer beware' it certainly applies to businesses dealing with our city and its leaders. This is yet another serious blow to Lincoln competing with other municipalities in attracting and maintaining companies we so badly need. I'm thinking they aren't building a big ditch -- they are building a giant SHAFT. "
Ej wrote on January 30, 2007 4:26 pm:
" I can't belileve you people actually feel sorry for this guy. This is your money he's after. He said it himself he would not be able to sell the property for as much if the city doesn't buy it. "
Land buy and holder wrote on January 30, 2007 4:41 pm:
" Mr. Will, if it is such a liability then sell it to me for a $1. I’ll lease it back to you for a $1 until you move. Then I will sit on it for another 10 years, let go to slum, then sell it to the city for $$$$$. The city can then build some buildings and “give” them to Runza and Hy-Vee. We could always use more of those top-paying employers! "
well wrote on January 30, 2007 4:47 pm:
" Based on what has transpired in Lincoln just in the past 6 months to a year, I would say the city has set themselves back 5 to 10 year in development. My guess is that most decent out of town companies looking to relocate have taken Lincoln off their list as the city can't be trusted. As far as infrastructure, Arena's, UNL expansion etc. Assuming Lincoln can get it's act together, they are looking at best 10 to 15 years before anything concrete happens. Build some bridges Lincoln, you've burned so many. "
knows too much wrote on January 30, 2007 6:58 pm:
" The land down at 21st and N st is already in SLUM !! The city is why the property down there isn't worth anything now ! They made it that way ! Ask the city who's fault it really was to why it flooded down there in the 1st place ? Also Jim is the only dealer that stood behind the National warranty claims for the last few years since they went belly up. He is garanteeing every last one he sold at Williamson's. No other dealer has done that. "
Shelly wrote on January 30, 2007 7:29 pm:
" We all know that when a big city wants something, they take it without giving a darn what honest businesses they take out in the process. This is a locally owned business employing hard working people. The city pretends to be worried about a few jobs here and there being lost when it is say a large corporation without Lincoln ownership. They even get upset when big-wig owners from out of town do not discuss their plans to close Lincoln plants with the city. Here we have a Lincoln owned business, getting literally taken advantage of by the city at every angle. This poor business, even had to deal with the city to build a new building when it was forced to move by the city. Can you imagine the horror? We all want to think Lincoln has a small town heart running it, but that is so far from the truth. There is no justice for businesses trying to make it in Lincoln. The city is just running over anyone and everyone. It makes you wonder exactly what kind of leadership is going on. Is it the kind that just doesn't pay attention, and is blind to the businessmen's plight. Or, is it just outright cold-hearted leadership. I cannot wait for the next elections. I hope and pray that Mr. Williamson gets justice, for all our sake. That is if all city leaders have not crossed over to the dark side. May the force be with you Jim. "
Common Cents wrote on January 30, 2007 9:12 pm:
" Is seems very typical for the Mayor to allow commitment our funds in discussions that are not yet appropriated for that purpose. We should all wonder where the $2 Million went. I am not surprised that the city misled someone. Look at the back door to the Mayors Office and see what influences are present. When in our history have we seen so much blighted land purchase funding tear so many funds from our community chest. I hope that everyone in lincoln wakes up to the fact that accountability in city purchases has got to rest at the top. Whether it be a fire truck or blighted land or an inside deal to launder tax increment financing out of state - the buck has to stop at the top. Unfortunately the only way for this Mayor to stop spending more of our money for properties than our valuations offices has determined to be worth less will be an election. SAD WE DID NOT RECALL. "
michelle wrote on January 30, 2007 9:37 pm:
" so what have we learned here? jim williamson is a great local owner and runs a first class operation no thanks to the city. and that our lovely city officers are backstabers and dont know which way to pull there heads out! i bet before its all over verizon will pull out before its all said and done. i own a vw from them and cant wait to buy a new honda! cause the local vw dealer is a joke and should not be able to run anything! "
Lola wrote on January 30, 2007 9:41 pm:
" No good deed goes unpunished -- my nomination for new language on the city seal. "
marry wrote on January 30, 2007 9:56 pm:
" look she cant even pick a fire cheif, what a spinless jelly fish she it. great service/sales/parts dept you run jim! you should be proud of your guys. if you ever get your money milked from the city give them all a bonus. "
Omaha wrote on January 30, 2007 11:46 pm:
" Honisty, Integrety. Need I say more?. Yes.The ciy of Lincoln has made a grave mistake, not moving forward with there Antelope Vally project. The false promises and realestate dealings will be catistrofic twords the development of said prject!Promenent busines men in the city of Linciln have a positive intrest in city growth,thats why Jim Willimnson was one of the first to venture to the southern most growing, and viberent locations of Lincoln.Yes, it was a gamble,but with the promise made by the city of Lincoln on the purchase of his properties,Jim Williamson moved foward with faith in his city government.Development of adjecent property to the south has been stifened by the city of Lincoln, and the redevelopment of the infrastructure of adjacent roads,[So 27 ST] will devistate his business.I ask you, how can a city be so ignorant, as to not let there city grow when there are people like Jim Williamson who are trying so hard to make the city of Lincoln a vibrent growing community? I personaly have had business transactions with Williamson Honda and Jim Williamson, and I have to tell you there is none better.The city of Omaha would be proud to have an ethical and honest company like Williamson Honda in our ever growing, moving forward, wanting to have another, business with honisty and integrity, and a viligent drive to become a interigal member of the business community.I feel the the city of Lincoln will do the right thing to benifit the city of Lincoln, and also hope they include the commitment they have made to Jim williamson to make honesty and integrety part of Lincoln Nebraska. "
hondayes wrote on January 31, 2007 12:24 pm:
" There are only 2 dealers in town that operate with honesty and integrity in my opinion - Williamson's and B&D Auto. I own a VW and a Honda ( both purchased at Williamson's ). Can't wait to trade the VW for another Honda. "
Antelop Valley Supporter wrote on January 31, 2007 1:58 pm:
" I empathize with Williamson Honda. But as others have pointed out, he negotiated an OTB not a purchase contract for that land. Antelope Valley is the largest public works infrastructure project that Lincoln has taken on. It has always been billed as a project that will take 10-15 years to complete. The weakest link of the funding sources for that project are the funding sources related to Community Development... the funding in question required to purchase the remainder of the land. A group just like the 2015 group is what is needed to complete redevelopment around the channel. Financing of capital improvement projects is a lot more complex than balancing a family checkbook. I wish the whiners would step back from Defcon five and have a constructive conversation on community building. I admire Williamson's stance to reserve litigation and continue the negotiation process. That is just what this article is - another step in the negotiation. "
Former Lincolnite wrote on February 14, 2007 3:28 pm:
" I'm amazed by how so many people are critisizing Jim Williamson after reading this article. Do you have any idea what it costs to build a new service/sales shop? Not only do you want to have state of the art equipment in order to repair cars and serve your customers in the most up-to-date way, but you also have to follow the rules and regulations of the car manufacturer. Their requirements alone cost hundreds of thousands of dollars when building a new building. Jim built a brand new building to house his dealership under the impression that the city would keep up their end of the bargain. Yes, he should have known they wouldn't keep their word after all the problems they gave him when he was building the new dealership (another reason it cost him so much to build). But after running an honest, ethical, and upstanding business in this town for decades (following in his father Jerry's footsteps) you would think that the city would try to keep their word. Another thing that most of you probably aren't aware of is that the city backing out of their agreement with Williamson Honda did not affect just Jim. It also affected his employees--some of whom even lost their jobs because Jim wasn't able to follow through with his plans for his dealership. These were employees who had been with Jim for over 20 years--people who had helped him build his business and were an asset to Williamson Honda and the city of Lincoln. Do you think these people are going to be real happy to spend their money in Lincoln when the city has let them down in this way? Please realize that not everything that happened with this deal was printed in this very short article. "
David Williamson wrote on February 22, 2007 3:26 pm:
" I am the brother of jim williamson and i can personally say, every time we need anything done be it on a ford, chevy or even our vintage jaguar we take it there. All of their mechanics are experts and can do anything. All of our cars have been easy to buy and have great resale value. He is honest and a caring man who only wants the best for lincoln. If you have something bad to say about a man who has done his best all of his life, go somewhere else. p.s. he stays up 5 nights at a time now trying to figure out a way to deal with the ginormous shaft the city has given him. It is a testament to his willingness to work things out that he would make a gentlemens deal with the backstabbing city. Ever since i was young I have wanted to be just like him. He has been my hero and if this deal doesnt go through, Williamson's wont be Williamson's any more "

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